It's no secret that social media has become a vital platform for e-commerce brands to build awareness, connect with consumers and drive sales.
However, building your business solely on social media is like building on rented land, which can be risky in the long run. That's why investing in your website, particularly in optimizing your Product Detail Pages (PDPs) with personalization tools and data capture, can be a valuable asset for your business.
In this blog, we will be ranking four different PDP personalization tools that will help you invest more in the land you own, rather than the land you rent. By doing so, you can create a better customer experience, increase conversion rates, and ultimately grow your business.
Product Detail Pages (PdPs), provide detailed information about the product, including its features, specifications, and pricing. They represent a critical point on the long and complex customer journey—seeing some of the highest conversion rates at 8%.
Product Detail Page personalization involves customizing the PdP based on the user's behavior, preferences, and interests, making the shopping experience more relevant and personalized for each customer. For instance, showing product recommendations based on their search history, or displaying offers and discounts relevant to their interests.
Let's break down the top tools in the space right now:
Features: Text Me This Item, Visual Browsing Bookmark
Summary: Whym is an intent to buy platform transforming the way we shop and sell online. Brands trust Whym’s tools to capture more first-party data and shopper intent across their selling channels. For shoppers, Whym’s wishlist provides an organized and personalized shopping experience—helping browsers collect, save and rediscover their favorite products anywhere online. No matter how your shoppers find you, Whym makes sure they don’t forget you.
Best for: First-party data collection, capturing shopper intent, tracking shopper engagement, product intent data, remarketing
Top Industries Served: Retail, CPG, Beauty, Health
Trusted by: Doe Lashes, Siete Family Foods, Afternoon Light, NOLA Skinsentials
Features: Dynamic Product Recommendations, Size Guides, Explainer Videos, Personalized Pop Ups, Gamification
Summary: Sleeknote gives e-commerce marketers the flexibility to engage their site visitors on their terms. Sleeknote has everything you need—forms, sidebars, slide-ins, gamification—to turn your traffic into revenue (in just a few clicks). Meet each visitor where they are in their journey. Target them with personalized popups based on how much they know you and how they behave on your site.
Best for: Building segmented email lists with relevant leads, creating personalized pop ups based on engagement that don’t distract but provide value, gathering real time feedback from shoppers
Top Industries Served: Retail, Homegoods, Outdoor Recreation, Personal Care
Trusted by: Sofacompany, Matas, Livingshop, Vertical Playground
Features: Live visitor counts, Recent activity feeds, Hot streaks (show real time engagement with content)
Summary: Easily adapt your product detail page’s text, images, and CTAs for each visitor without writing a single line of code. Adding Proof to your marketing funnel is proven to build visitor's trust, create urgency, and increase conversions by 10-15% per page.
Best for: Social proof marketing, Website personalization, Content/Website Engagement
Top Industries Served: Media & Education, Health & Wellness, Shipping & Fulfillment
Trusted by: Appcues, Foundr, Bench, Oprah & Deepak
Features: Recommendation engine, Dynamic Landing Pages, Targeted Banners & Pop Ups, Social Proof
Summary: Personyze’s toolbox of widgets allows you to personalize every aspect of the customer journey, and includes a editor to change text, images, buttons, and other page elements visually, a banner and popup manager with various behaviors including trigger on site exit intent, forms, timers, product and content recommendations, responsive email drip broadcasting with dynamic recommendations, and more.
Best for: Product recommendations, Content recommendations, Dynamic landing page creation, Embedding social proof, Personalized Push notifications
Top Industries Served: Media & Education, Travel & Transportation, Fashion
Trusted by: Gartner, CheapOAir, Europcar, Bench
Whatever tool you decide to use to optimize your site, one thing is clear: the data-scape if shifting. The only thing you can do is lean in. Product detail pages represent the most valuable real estate to build that high intent middle of funnel journey for your shoppers—and these tools will help you maximize more of these high value visitors.
If you're still on the fence, the team at Whym is here to help. We've worked with hundreds of e-Commerce brands to enhance personalization and the user experience for greater impact. That's why we're offering a free product detail page audit for your brand. Together, we’ll uncover areas for improvement across your PdP experience and provide actionable advice to apply to your website. Book your free product detail page audit here.
