Siete Foods Uses Whym’s Minishops to Streamline, Scale, and Provide a Best-in-Class Customer Experience

In an effort to expand beyond retail store shelves and get their products into the hands of chefs and restaurants, Siete set its sights on a new channel — wholesale distribution.

Leading the charge to make these dreams a reality was Special Projects Manager, Jamie Haddad. Operating as a small but mighty team of one, Jamie lacked a centralized solution to scale customer support requests and communication. In order to automate and streamline Siete's manual — and inefficient — wholesale order process, Jamie needed the help of a new tool.

‍That’s when she found Whym.

Whym Helped Siete Go From Unorganized to on Top of It

Jamie's biggest challenge in the process of scaling the wholesale business was maintaining constant and effective communication with customers. Relying on outdated phone systems and SMS, Jamie often felt overwhelmed by the volume and frequency of communication.

A common frustration was a seemingly endless flow of customer support requests, which would interrupt the momentum of her busy workday. Sorting through messages became a nightmare, and the constant back and forth using such fragmented systems was a major bottleneck in her day-to-day role:

“Before Whym, the process for taking wholesale orders was very manual and unorganized — we used phone and text. Our customers would constantly be calling or texting us and I spent most of my time chasing them down, resulting in delayed responses and frustrated customers.”

Jamie’s productivity and efficiency were being further impacted by long and often complex requests happening across disjointed systems. With Whym’s Minishops, Jamie gains hours in her day — eliminating the constant back and forth with customers by streamlining all communication under one automated system.

Creating a Frictionless Customer Experience

With Whym’s Minishops, Jamie’s productivity has skyrocketed. Her customers can now bypass account creation entirely, which was previously the biggest barrier to success, “Many times customers forget their username or password, which creates a lot of friction. I had to manually reset these daily — often causing major delays in customer response time,” says Jamie.

With Minishops, Jamie is able to offload this process entirely to automation, improving customer response times while providing a frictionless and self-sufficient onboarding experience. Here’s how the new process works with Minishops:
‍

• Jamie curates a customized Minishop link for the customer, based on the unique order and items requested
• Jamie texts the link to the wholesale customer and emails the links to her customers as well
• Customer checks out within seconds — bypassing the account creation process entirely

“Whym offers a shortcut to quickly serve customers who need attention while providing a more elevated experience. Minishops allow you to send a link to their unique account via text — it’s a more natural flow that allows them to bypass new account creation because Whym doesn’t require them to remember their password to log in,” says Jamie.

By reducing unnecessary chats and phone calls, Siete now streamlines all wholesale communications with new customers to just five touch points or less per engagement. 

Up and Running — in No Time