In this episode, we deep dive into the evolving landscape of web browsing, cookies, and online data collection.

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In layman's terms we discuss the impact of Google's impending "cookie death scenario" and its implications for advertising practices. From the complexities of digital advertising attribution to the emergence of new privacy-compliant tracking methods, we explore the latest developments shaping the digital marketing world. We unravel the intricate web of user privacy, ad targeting, and the future of online advertising.

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Join as we break down:

• Google's "cookie death scenario" and antitrust trials
• Transition from third-party cookies to first-party data collection
• Impact of removing third-party cookies on ad tracking and targeting
• Predictive modeling and advertiser strategies
• Unique visitor detection and attribution in advertising
• Clean rooms and universal IDs in advertising
• Benefits and features the Whym Shopping App as we navigate these changes

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Listen 🎧 to the episode on Spotify, Apple, Google, Amazon or iHeart—or watch Kelly and Ryan below for highlights and key takeaways below.